When our team supported the launch of the world renowned North Devon World Surfing Reserve, we produced some banners which lead us to thinking... What happens to this kind of material when it's no longer used?
In the heart of North Devon and Cornwall, UK, a revolutionary movement is underway at Slidehustle, where the passion for wave-sliding meets a commitment to environmental responsibility.Dedicated to crafting unique and hardwearing protection for surfboards, Slidehustle takes a bold stance against the traditional disposal of materials by repurposing landfill-bound substances. In this blog post, we delve into the ethos of Slidehustle and explore how they transform discarded materials into functional, sustainable, and stylish boardbags.
While the recycling industry has made significant strides in processing various plastics, there remains a category of sheet materials that elude conventional recycling methods. These materials, omni-present in our surroundings, often find their way to landfills, contributing to the global waste crisis. Slidehustle recognized this issue and set out to divert these materials from the grim fate of landfill disposal.
Slidehustle acknowledges that the recycling process itself can be wasteful, energy-intensive, and environmentally harmful. Traditional recycling often involves transporting materials across long distances, adding to the carbon footprint. In response, Slidehustle adopts a more localised and sustainable approach, prioritising the repurposing of materials right where they are sourced. The goal is clear: to reduce waste, pollution, and energy consumption associated with the creation of new materials.
At Slidehustle, the mission is to collect as much usable material as possible and transform it into high-quality, durable equipment for wave enthusiasts who share a love for both surfing and the planet.The result? Not just new boardbags but better boardbags that contribute to a more sustainable future.
The innovation lies in Slidehustle's choice of materials. Vinyl advertising banners, hot tub and swimming pool covers, truck side curtains, boat sails, and even old boardbags—these are the discarded items that Slidehustle rescues from the brink of the landfill. A staggering 97% or more of this material type typically ends up as waste, but Slidehustle is changing that narrative.
Every Slidehustle boardbag is a testament to craftsmanship and sustainability. Handmade in the picturesque landscapes of North Devon and Cornwall, these boardbags are a blend of creativity, functionality, and environmental consciousness. The materials are sourced locally, wherever they are unwanted, ensuring a minimal ecological footprint.
Slidehustle invites surf enthusiasts and eco-conscious individuals to explore their collection, share their thoughts, and collaborate in the journey towards a more sustainable surfing experience. It's not just about boardbags; it's a commitment to a lifestyle that cherishes both the thrill of the waves and the well-being of our planet.
Slidehustle is not merely a brand; it's a movement that challenges the norms of waste disposal in the surfing industry. By repurposing materials that would otherwise end up in landfills, Slidehustle pioneers a new era of sustainable surf gear. The next time you ride the waves with a Slidehustle boardbag, you're not just protecting your equipment; you're making a statement for a cleaner, greener future.